WHITE PLANET

We produced the brand film for SHUTTLE 1963, the new brand from Watanabe Pile Weaving, a company that has supported Imabari’s towel industry since 1963 through high-quality, warm craftsmanship. Under the message “At the peak of mastering towels, we found our origin,” the film focuses on the unique texture of shuttle looms—unattainable with modern mass-production machines—and the meticulous handwork of skilled artisans. Time-lapse inspired sequences and macro shots capturing the finest details of threads and weaving delicately portray the intertwining of technique and passion. Through the now-rare looms and the craftsmen who face them, the film conveys the spirit of true craftsmanship preserved for over 60 years.

We created the corporate website for BOLLERO, a startup that fuses music and technology to introduce new cultural experiences. The design focuses on visualizing the brand’s unique worldview and structuring the site to intuitively convey the innovative nature of its business. Motion and interaction elements were infused with a musical sense of rhythm and immersion to enhance the user experience. The site also features multilingual support to reach both domestic and international artists and investors.

We developed the official website for NEO88DAO, a regional DAO project that fosters co-creation through 88 unique experiences of Shikoku. The design blends the essence of Shikoku with the modern aesthetics of Web3, achieving a brand expression that fuses local character with a forward-looking vision. The UI/UX naturally guides users toward app downloads and community participation. To fully embody the brand’s worldview, the site was built entirely from scratch without templates, delivering a flexible and scalable web experience.

We conducted a comprehensive recruitment branding project for Co-op Ehime, an organization that supports everyday life in Ehime. By reinterpreting the corporate philosophy and drawing on in-depth staff interviews, we developed the recruitment concept “What You Deliver is a Story.” Our team—comprising Gen Z members from Shikoku with backgrounds in the HR industry—approached the project from an insider’s perspective, crafting communication strategies that resonate with students. The warm, everyday stories woven by Co-op were brought to life through immersive video content and an interactive, fully custom-coded website, creating a recruitment journey that meets students’ desire to “know more.”

We created the corporate website for Rdesign Studio, a firm specializing in sophisticated modern architectural design. To embody the concept of “simple yet unique,” the top page features a bold layout of actual architectural blueprints. A custom UI displaying cursor coordinates offers visitors an immersive experience, as if stepping into the role of the designer. The portfolio page leverages white space and structural beauty, distilling information to its purest form for a truly minimal expression. From the code level upward, every detail was customized to produce a precise design that reflects the designer’s philosophy.

Daito Trust Construction constructs roughly 90% of its buildings in wood, making it the largest user of timber as a structural material in Japan. Leveraging this responsibility and affinity, the group launched its first biomass power generation business. Using offcuts from construction and underutilized domestic timber as fuel, the initiative contributes to the sustainable circulation of forest resources, revitalization of the forestry industry, and decarbonized management in line with RE100 goals.
This video was produced against the backdrop of a power plant M&A to support recruitment for the Plant Manager position. Through on-site footage and interviews, it conveys the responsibility and fulfillment of those directly engaged in circulating resources and driving the supply of renewable energy.

We led the brand creative for Musubu STUDIO, a brand that upcycles vintage obi sashes into bags and accessories, sharing Japan’s aesthetic sensibilities with the world. Under the concept “From Setouchi to the World,” the entire shoot—from photography to hair and makeup to studio—was executed by local creators. To express the brand’s worldview while enabling in-house content updates, we built a fully custom-coded website integrated with Shopify, delivering an e-commerce experience that combines scalability with self-sufficiency.

Yuka Kawano
Founder & Brand Director, Musubu STUDIO
Advisor, WhitePlanet Inc.

Former E-Commerce & Digital Marketing Director at Marc Jacobs (LVMH Group) / Former Digital Marketing Manager at DIESEL JAPAN and Triumph Japan.
With years of experience leading brand strategies for global fashion houses in the Japanese market, Yuka Kawano recognized the extraordinary potential of Japanese tradition through her work with brands such as LVMH, DIESEL, and Triumph. Musubu STUDIO was founded as a challenge to reframe and share this value with the world.

Based in Hiroshima, NEVERS Inc. is a web promotion company specializing in high-quality website development. As part of their website launch following the company’s founding, we produced embedded video content designed to showcase the team’s elite talent and reinforce their commitment to high-end quality through impactful, cinematic visuals.

We produced a series of video content for the Ability Center Corporate Training Group, an organization based in Shikoku that supports talent development. Addressing their challenge of enhancing the appeal of training materials and content to clients, we designed a unified visual world set in a white-based studio. Each video was directed with a simple yet sophisticated tone to convey both the expertise and the personality of each instructor. The videos were integrated into web funnels and sales activities, leading to a 120% increase in sales after implementation—successfully balancing branding and conversion.

As part of its 50th anniversary commemorative donation project, Daito Trust Construction Group contributed to Yurano no Mori with the aim of supporting biodiversity. We produced a video documenting the company’s forest maintenance and conservation efforts.
Positioning the initiative under the theme of coexistence between people and nature, we planned and filmed on-site, capturing the company’s commitment to environmental preservation as an industry leader in timber use. The footage also includes serendipitous moments from the day of filming—such as flowing water in primeval forests and small creatures thriving in the woods—offering an authentic glimpse into the richness of the natural environment.

We developed the official website for the Ehime & Matsuyama Industry Festival “Sugoi Mono Expo”, an annual event held in Matsuyama City, Ehime Prefecture. As one of the largest events in the prefecture, it attracts over 130,000 visitors across two days.